Online Services with Helio
GOALS
Helio wanted to produce a bolder, bigger and better online experience.
SOLUTION
Online allowed us to be larger and more direct in our media approach. High-impact advertising targeted at niche markets using SEO helped us to reach a broader channel of the market. This medium also afforded us the opportunity to leverage some high impact virtual real estate.
RESULTS
Ad awareness increased 6% to 59% and Consideration shot up 9% to 66%.